It's time to take advantage of just how quirky you really are.

• Think of something that's really quirky about yourself, something that sets you apart. Do you collect comic books? Are you the only unicyclist on campus? Have you been a closet juggler since middle school? Are you the only one that you know who has lived through five surgeries before age 18? Do you have four toes? We guarantee there will be some quirky people in your class!
• List all the benefits of having your quirk. Have some fun with this. After all, this is advertising.
• Next, write a 200- to 250-word story, along with a headline, expressing your quirkiness in vivid detail.
• Now it's time to reveal your quirk or remain anonymous. Hop on blogger.com and create a blog that tells the world about your own unique quirk. That's right; create a blog dedicated to your very own quirkiness. You might even want to follow some of the tips in this chapter.
• Once you're done, track your blog for three weeks and keep blogging. Track how many posts you have each day. Are there patterns? Who is posting? What kinds of things do they have to say? At the end of three weeks make a list of all the branded opportunities that could be leveraged by people who share their particular quirkiness. You just might be surprised by how many others share your unique eccentricity.
• Share your findings with the class. Yes, you will have to reveal your quirkiness, at least to the class. If you like your blog keep it--expand it. If not, game over.